Develop the concept of a printed and electronic version of ALROSA's annual report. The main requirements to the design of this primarily image document are presentability, uniqueness, attractiveness, reflection of the company's processes and the scale of its activities.
Annual report for ALROSA

Annual report for ALROSA

Develop the concept of a printed and electronic version of ALROSA's annual report. The main requirements to the design of this primarily image document are presentability, uniqueness, attractiveness, reflection of the company's processes and the scale of its activities.
Annual report for ALROSA

The design of the report was based on the concept of a jewelry storefront.

Each new section of the report is preceded by a half-title, which reflects the scheme of one of the company's processes: mining, cutting, sales. The multi-layered illustrations for half-title are based on the most important graphics from the respective sections. With the help of three-dimensional elements important indicators of graphs become stylistic objects of the showcase, on which jewelry is laid out. The main task of each section is to show that behind the graphics in the report there is a specific consumer, not just an expert or partner.

Important reporting data in each section are presented with the help of infographics signs, designed in the same style with elements of half-titles.

The result of this approach is a document that combines dynamics and informativeness in design. In general, the image of ALROSA's annual report sends the reader to financial and business magazines. Such a document may be of interest not only to employees of the mining industry, but also to any interested person.

Creative team
Art-director Irina Shmidt
Designers Andrey Chigarev, Sergey Samofalov, Olga Samofalova, Irina Shmidt
Roman Titovec
Project Manager Marta Bekker
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