Aquatory of friends

Concept

Together with the client, we came to the concept of marine characters living on the packaging of Aquatory. After all, who, if not the inhabitants of the sea, by their example can show the child, how much fun, fearless and pleasant it is to bath.

Graphic constructor

We have created all our characters on the basis of four geometric figures – simple, understandable for children, present in their world. Each character, rather unusual, but easily recognizable, is the face of one of Aquatory's product lines.

Having different characters and a color-coding system helps Aquatory stand out on the shelf, and customers identify products within the line.

As part of the project, we also designed the Aquatory product line for the smallest ones on the same principle, but in soothing gentle lavender shades.

Emotional component

The emotional coloring of the characters is not only about their bright colors. The expressive living emotions written on the faces of the sea inhabitants, also changing on different sides of the packaging, help to contact the child, communicate with him and help him easily and without fear dive into the friendly water world.