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The company is focused on constant renewal, improvement, relevance and dynamism of changes. We tried to reflect all these aspects in the anniversary logo. The stylized number 30 became the visual and semantic basis of the holiday identity.
One of the meaningful essences of the sign is the theme of history as a nonstop movement. The number has texture and volume, which are particularly emphasized and reinforced on the media — with stamping.
The anniversary identity takes some decisions from the logo, but is filled with the symbolism of speed, complexity and transformation, giving a reference to the production process, among other things. This is how we combined a visual metaphor with an almost literal illustration of Ilim's work.