Design concept for corporate gifts

The future is here

Our concept says that everything man has done to explore unknown territories contributes to new discoveries. Man gives impulse to the development of new technologies, defines great perspectives, bringing closer the future, which is practically already here.

The point of reference of each image of the concept is a metaphor for the human work to which he has a hand. The accent symbol of the hand is the point of reference, the source of light that points the way in time and space. And the graphic, interacting with these lights, reflects man's interaction with the virgin nature, overcoming difficulties in the development of the Arctic Shelf.

Each souvenir has its own accents, while keeping the general visual and semantic line. In general, the concept has a retrofuturistic tone — it's such a warm atmospheric fantasy with a human face.

The client chose technological gadgets as souvenirs - a smart speaker, Air Tag — and different universal items: umbrella, neck scarf, notebook, card holder, etc.

The concept allowed to emphasize the importance of human activity on the shelf, the prospect of achievements, discoveries, new vision and action.