Federal freight company renewed its corporate style before contacting our studio. Changes mainly concerned the brand sign, and the company’s identity, its system of style-forming elements, was unprocessed, with limited flexibility and small development opportunities. Our task was to expand, enrich the system of visual identification of FGC, to give it a vector of development in the long term.
Driving force and its development

Driving force and its development

Federal freight company renewed its corporate style before contacting our studio. Changes mainly concerned the brand sign, and the company’s identity, its system of style-forming elements, was unprocessed, with limited flexibility and small development opportunities. Our task was to expand, enrich the system of visual identification of FGC, to give it a vector of development in the long term.
Driving force and its development
The concept of identity was defined by a clear geometry of the FGC brand sign. The conceptual basis is four simple and understandable geometric symbols, which, conditionally denoting both directions of the company's activities, and types of wagons, simultaneously serve as a reflection of the values of FGC: responsibility, customer-oriented, professionalism and progress.
The interaction of symbols gives rise to the effect of movement and this is supported by the company's general slogan - "The driving force". And in the development of the sign series, an integral flexible graphic system is formed with wide possibilities for transformation and adaptation to various proprietary materials, carriers, and communication media.
FGC immediately felt, understood and adopted a new system of symbols: the developed identity dominated the presentation brochure and the company's annual report.
Driving force and its development Driving force and its development Driving force and its development Driving force and its development Driving force and its development Driving force and its development
Creative team
Art-director Irina Shmidt
Brand Strategist Daria Erasova
Copywriter Anton Borisov
Designers Nadezhda Polomoshnova, Olga Samofalova, Irina Shmidt
Anton Nekrasov
Project Manager Anna Dokunina, Aleksandr Petrosyan
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