In 2020, Agrana launched a new line of Watson Says syrups and fruit concentrates, traditional additives for beverages and confectionery. The client approached us with a ready-to-use label design concept, within which we had to draw illustrations for each flavor.

Illustrations for syrup packaging Watson Says

Illustrations for syrup packaging Watson Says

Illustrations are made with reference to watercolor painting, such style reflects kraft and naturalness of the product, besides — in this way we tried to convey the flavor intensity of the product.

The result is a line of syrups that fits into an already known category, but has its own personality, starting with unusual flavors and finishing with every detail of the visual design.

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Creative team
Art-director Sergey Samofalov
Illustrator Valeriy Golubcov
Project Manager Marta Bekker
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