Image brochure for Alrosa

Only 1% of all mined diamonds of jewelry quality refers to color, so through the catalog it was necessary to convey the highest rarity and value of fancy shades of diamonds. And to form knowledge about the colored diamonds of Alrosa on the international market.

The design of the catalogue is based on the museum concept. Visually, the concept is revealed by the images of ancient classical art, as the style elements used details of the museum attributes. Photo images of diamonds are placed on pedestals, under glass domes, which indicates the uniqueness and uniqueness of each stone, that each of them deserves a place in the best museums of the world.

An additional technique was the use in the design of half-title catalog of natural textures (photorealistic surfaces of rocks, volcanic rocks). Diamonds are placed in the context of wildlife, which allows us to emphasize that these are real, "born" diamonds of genuine quality and noble origin.

The diamonds in this category are most valued color – hue and saturation – so as the main background of the catalog uses a neutral marble, which reveals the depth of the color of the stones presented, allows them to become even brighter, more attractive. All diamonds are valuable, but some especially – this idea is reflected in the catalog of ALROSA. We carefully emphasized and highlighted the advantages of stones (color, faceting, shine), their characteristics, value and uniqueness.