Stairs to the sky are created by people

Solution

The basic element of the style was a dynamic broken line-tape, which has transparent prototypes – a ladder and an indirect paper plane. Style-forming elements, solved in the proprietary range of "Ilim", combined the symbolism of the way of the leader, not always direct, but always leading upwards, ascending and flying, new steps and heights, energy and desire for the future.

In the visual solution there is also a reference to the origami technique, which emphasizes the industry affiliation of the leaders' forum - to the paper industry - and sets the semantic metaphor for the style: all the stairs to the sky are created by the hands of a person.