Logo and corporate identity for an industrial marketplace

Delovoy Market — is a federal eCommerce player aimed at large construction companies, manufacturing enterprises, and other b2b clients. At the start, the assortment will consist of fasteners and hardware, basic construction materials, and personal protective equipment. Then the company plans to expand the assortment matrix and enter the retail segment.

A special advantage of the marketplace is the logistics built up. Through a large-scale network of logistics hubs, Delovoy Market will provide complex warehouse services and door-to-door delivery throughout the country. A special feature is also a friendly b2b service: easy returns, quick exchange of documents, integration with customer software and other features of digitalization and automation.

Sign, logo and corporate colors

The simple and laconic two-part sign, folded into a confident square, is about interaction and coordinated processes, about clarity and reliability, about strong partnerships.

The elements in the sign can become a frame for a logo or message. This makes it possible to work with the sign in a variety of ways, both visually and semantically, to talk about pushing borders or focusing on what is important.

We chose a fresh combination of light green and coral. This match makes Delovoy Market stand out among both construction and logistics brands, as well as among marketplace brands.

The bright and fresh contrasting colors of the sign, combined with the rich lettering of the logo, make the brand block calm, but not devoid of brightness and drive.

Identity

Identity is about clarity and structure, and due to its geometry and rhythm — about the process of work itself. The variety of geometry makes the corporate identity flexible: depending on the medium, the pattern and its rhythm can change.

Speed and scale are the key associations of the Delovoy Market brand. This feeling is formed both through the visual image and through the experience of interacting with the brand. The latter, by the way, we got to experience.

Perhaps this was one of the agency's fastest projects of the year: from the signing of the contract to the delivery of the guideline a little less than a month had passed, and the new style is already working on the site.