In 2021, the company has set several goals:
- move to a higher price segment and increase the share of direct contracts with end customers, gradually replacing outstaffing with full-fledged IT outsourcing;
- open an office in Samara (and then throughout Russia and the world) and grow the number of employees;
- in the future to become one of the top 10 companies in Russia in the field of custom development.
The goal of the project: to update the logo and corporate identity to create a visual brand image that reflects not only the cozy corporate culture, but also CosySoft's ability to solve business digitalization needs for major clients..
The team that helps to win
CosySoft prides itself on excellent business process organization, expertise in core stacks and platforms, and an internal culture that helps developers grow. This gives clients a sense of control and confidence and helps them keep a fighting attitude in the process. .
Cosysoft is like a Formula 1 team of engineers and mechanics that helps a driver win a race in a high-stress environment — thanks to maximum mutual understanding, teamwork of all members, and cool equipment and technical expertise.
Non-format solutions
The logo is laconic — it is a reference to lines of code set. The cursor at the end supports this reference and speaks to the incompleteness of the action — in the sense of ongoing processes, movement and development.
At the core of the flexible and varied identity is the recognizable and popular style of stickers. These are forms into which semantic and emotional brand attributes, any messages and appeals can be inserted.
The company's positioning aspect is at the core of its identity: CosySoft offers unconventional, informal solutions to complex problems, thanks to its experience, cool equipment, and technical expertise. All this is accompanied by the lively mind, the passion of the employees and a balance of a serious corporate approach, appropriate irony and self-irony, and friendly internal and external relationships.
We divided the identity into two levels. One, more austere and restrained, is generally responsible for external communications, the second, more fun and vibrant - for internal.
However, on the media they are always supposed to coexist, in certain proportions: this reflects the informality of the company, its style, where there is a place for both the serious and the light.
Conclusion
As a result, we have an unusual brand, simple and accessible, but at the same time technological, which conveys the atmosphere and the idea, combining the experience of a millennial with the openness of a zoomer. CosySoft is a team with burning eyes, truly passionate about what they do — this is what we have tried to reflect in the identity.
Such a dynamic and informal style makes the company more recognizable to anyone who could benefit from it.