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In 2022, the company's main goal was to stand up to the challenges of the macro environment and transform itself. This required, among other things, a clear semantic and visual branding. Therefore, we had to update the logo and develop an identity system.
Proceeding from the strategic stage and analysis of competitive environment we realized that updated brand had to be in the field of rational in its visual decision: to be actual and innovative but in understandable limits and coordinates - these are more likely innovations in service, in approach to work, innovations of reality.
The basis of the brand identity is four symbols, each reflecting a particular Seppra production technology. The symbols are designed in a style similar to a graphic style: visually and associatively they express lightness, purity, thoughtfulness, technologicality and even science.
The careful add-on elements to each symbol's identity give the graphic style flexibility and variety. They can be used on more image-based media: presentation slides, catalogs, website. The individuality of the style is also strengthened by the color scheme - a combination of deep blue and white with supporting gray.