«Energon» energy bars are suitable for sports and healthy lifestyles. Our challenge was to create the packaging design of «Energon» products. We had to show the sports, active and useful characteristic of bars.
On the energy wave

On the energy wave

«Energon» energy bars are suitable for sports and healthy lifestyles. Our challenge was to create the packaging design of «Energon» products. We had to show the sports, active and useful characteristic of bars.
On the energy wave

To show that «Energon» is suitable not only for professional athletes, but for all lovers of an active lifestyle, we have represented surfing on the packaging — as a symbol of the popular sports hobby.

The design concept used a bright illustrative style, considering it the most able to attract the attention of consumers. The illustration of a surfer on package is association with energy and freshness. We tried to convey the lightness and joy of active life by illustration, and the naturalness of «Energon» bars by crafting background and the theme of outdoor sports.

Each type of "Energon" has its own color coding, and together they make a catchy contrast line — "rainbow of activity and benefit".

To show that «Energon» is suitable not only for professional athletes, but for all lovers of an active lifestyle, we have represented surfing on the packaging — as a symbol of the popular sports hobby.

Creative team
Art-director Evgenia Dzhurinskaya
Brand Strategist Daria Erasova
Copywriter Yulia Bibisheva
Sergey Samofalov
Valeriy Golubcov
Roman Titovec
Project Manager Marta Bekker, Ivan Mahailov
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