Arctic Time
As a starting point for the concept, we took the Gazprom Neft program's identity, "Time in the Arctic," and mainly its color scheme.
The Arctic Time program consolidates all of Gazprom Neft Group's Arctic projects. But because of the narrowness of the programme's specificity, it is not known to everyone. That is why the company wanted more active integration of the program's symbols in its communications. Including in New Year presents for clients and partners.
Nature + man + technology = new Arctic
Based on the color palette of "Time of the Arctic," we developed a graphic design in a modern style, close to an abstract illustrative collage.
The Arctic of the present and the Arctic of the future is a multifaceted and multicolored combination of nature and human life and activities, a synthesis of the natural and the technological. We have reflected the diversity of today's and tomorrow's Arctic in a lively and fluid visual concept, the abstractness of which does not prevent us from finding recognizable northern images in the compositions.
Formal and conservative gift sets with the help of our design took on a more informal, energetic, and positive look. And the gifts were versatile items that would be useful to any recipient, in the Arctic and beyond its borders. They included an external battery, a cardholder, a portable speaker, headphones, as well as scarf and cufflinks.