In the 2020 concept, the main semantic emphasis should focus on the Arctic as a multifaceted space where much is currently being created for a sustainable, prosperous future.

New Year's gifts design concept

New Year's gifts design concept

Дизайн новогодних подарков «Газпром нефть шельф» — Фото 2

Arctic Time

As a starting point for the concept, we took the Gazprom Neft program's identity, "Time in the Arctic," and mainly its color scheme.

The Arctic Time program consolidates all of Gazprom Neft Group's Arctic projects. But because of the narrowness of the programme's specificity, it is not known to everyone. That is why the company wanted more active integration of the program's symbols in its communications. Including in New Year presents for clients and partners.

Nature + man + technology = new Arctic

Based on the color palette of "Time of the Arctic," we developed a graphic design in a modern style, close to an abstract illustrative collage.

Графика дизайн-концепции — Фото 3
Фирменный паттерн дизайн-концепции — Фото 4

The Arctic of the present and the Arctic of the future is a multifaceted and multicolored combination of nature and human life and activities, a synthesis of the natural and the technological. We have reflected the diversity of today's and tomorrow's Arctic in a lively and fluid visual concept, the abstractness of which does not prevent us from finding recognizable northern images in the compositions.

Оформление новогодних подарков «Газпром нефть шельф» — Фото 5
Дизайн корпоративных подарочных наборов для «Газпром нефть шельф» — Фото 6

Formal and conservative gift sets with the help of our design took on a more informal, energetic, and positive look. And the gifts were versatile items that would be useful to any recipient, in the Arctic and beyond its borders. They included an external battery, a cardholder, a portable speaker, headphones, as well as scarf and cufflinks.

Оформление подарков для «Газпром нефть шельф» — Фото 7
Оформление подарков для «Газпром нефть шельф» — Фото 8
Creative team
Art-director Irina Shmidt
Designers Ekaterina Starodumova
Production manager Margarita Bulanceva
Project Manager Albina Shornikova, Margarita Bulanceva
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