Operator for operators

In June 2018 Rostelecom launched the profect “Operator for operators” (O2O) — integrated solution for the design, construction and maintenance of the entire infrastructure of a telecom operator.

Rostelecom has previously provided traditional services to operators such as interconnecting and passing traffic, renting channels, placing equipment on their premises and many others.

In modern economic conditions, the task of any operator is to reduce capital and operating costs. Rostelecom, which is present in every region of the country, is becoming the optimal structure to help reduce costs by concentrating all the relevant competences in one hand.

The company does not exclude that the O2O project will develop in various directions, including franchising or designing and building a network for an investor from scratch.

At the first stage, we reworked the texts provided by the customer, making them brief and abstract – in essence. The chosen visual style has become appropriate – pure, laconic, with accent illustrative elements and photo objects.
 

The work on the video began with a concise script, continued with a man-made basic storyboard resembling a wall newspaper; further, a rather painstaking process of visualization and animation went in parallel. The result is a short, easy-to-see and easy-to-read video, which takes place in the Rostelecom’s conditional office, where, using discreet visual and textual means and the “connecting thread” of lettering (one of the recognizable elements of the company's identity), it tells about the possibilities and suggestions of Rostelecom – operator for operators.

The style of presentation of information, the main visual line and image elements used in the video, found a logical continuation in the electronic presentation. The main purpose of this document is to serve as a spectacular and effective background for an oral talk about the services of Rostelecom. What, judging by the customer reviews, it has already become.