To decorate the brand-wall in the main conference hall of the RBI Group (RBI and Severniy Gorod), where many different events take place, from negotiations with contractors to yoga classes. To remind employees about the values of the company – enthusiasm, reliability and cooperation, to visualize these values and to make their discussion interesting again and again.
Left a message on RBI wall

Left a message on RBI wall

All employees of the company RBI are united by the main values: enthusiasm, cooperation and reliability. The man in the company is a partial professional, who is sick with soul for the cause, constantly develops, strives for the best result. Such an employee puts forward ideas, thinks unconventionally and positively, joyfully helps others, always has his own position and openly expresses it.

We were imbued with the values of RBI and decided that they can be represented in the form of a game-walk. We showed in a humorous way the important qualities of the company's employees and the working situations in which they are manifested. Starting from any header value, you need to answer questions and follow the arrows, depending on the answer, reading the recommendations, interesting conclusions about yourself and useful tips – for example, use reminder stickers, go through empathy courses or just rest on time.

It turned out a big RBI world map, with real objects of the company in Petersburg and heroes who ask important questions about themselves and make choices in various comical situations. On such a map you will never get bored of "traveling", and created illustrations can later be used for corporate presentations or brochures for employees.
Creative team
Art-director Evgenia Dzhurinskaya
Copywriter Yulia Bibisheva
Illustrator Viktoria Samsonova
Project Manager Ekaterina Saburova
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