“Separate collection” is a group of activists, advocating for development of the system of civilized waste management in Russia. They oppose unrestrained consumption, landfills and incineration plants, support separate collection of waste and recycling. The task of the studio was to develop elements of a corporate identity for a company that would help to attract business partners. For people see the value of the initiative and the professionalism of the team due to adequate visual design of materials and would like to help.
Separate garbage collection is in your hands

Separate garbage collection is in your hands

“Separate collection” is a group of activists, advocating for development of the system of civilized waste management in Russia. They oppose unrestrained consumption, landfills and incineration plants, support separate collection of waste and recycling. The task of the studio was to develop elements of a corporate identity for a company that would help to attract business partners. For people see the value of the initiative and the professionalism of the team due to adequate visual design of materials and would like to help.
Separate garbage collection is in your hands
Taking as a basis the trademark of the "Separate Collection" movement, we developed it into three-color geometric graphics. The blue and yellow shapes at the intersection give a green color, thus producing the three main colors that mark the tanks for each type of waste: green for glass, yellow for plastic and blue for paper.
We came up with the slogan "Separate collection. In your hands", which reflects the essence of the movement – only the desire of people will help to approach the clean future of our planet. We decided to develop it literally, because all the advertising and information carriers that people get in hand are already material for separate collection.

We have developed a glass business card, which can be disposed of appropriately and achieve a second life. Forms and booklets are also labeled with advice on how to recycle. A promotional poster literally urges to tear it and throw it into a suitable waste paper bin. The same goes for the plastic bag. Optionally, we developed motivating labels for napkins, food packages and plastic bottles.

The electronic presentation of the "Separate collection", although immaterial, is executed in the same concept – we call not to remove it thoughtlessly in the trash, but send it to friends – because nature will not suffer from this!

It was a real pleasure for us to participate in such a socially significant project. It's nice to realize that creative tools will serve the good of people.

Creative team
Art-director Daniil Yarcev
Daria Erasova
Copywriter Anton Borisov, Yulia Bibisheva
Designers Daniil Yarcev
Project Manager Marta Bekker
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