Task

To create key image (system of images) of the aerocrete blocks H+H line, reflecting its character: the products of Scandinavian brand, ecological, reliable, giving warmth and comfort.

Scandinavian nature of construction

Scandinavian nature of construction

Task

To create key image (system of images) of the aerocrete blocks H+H line, reflecting its character: the products of Scandinavian brand, ecological, reliable, giving warmth and comfort.

Scandinavian nature of construction

Solution

The project became the next stage of work on the line of aerocrete blocks H+H – after creation of the series of names. The base of the naming was reference to archetypes and characters of North European inhabitants, the Scandinavians. This principle of impersonation of the key features and qualities was continued in the series of key images, which are kind of a portrait gallery of the line products.

The visual concept, which can be marked as “H+H: in human nature”, uses the style of photo collage and double exposition, illustrating inextricable link, unity of northern nature and human. Every image of the series is a character, impersonating name and quality of each product, united with fragment of atmospheric natural landscape.

The visual concept, which can be marked as “H+H: in human nature”, uses the style of photo collage and double exposition, illustrating inextricable link, unity of northern nature and human. Every image of the series is a character, impersonating name and quality of each product, united with fragment of atmospheric natural landscape.

The key images, born in the studio, now live on the packaging of the aerocrete blocks H+H, in the design of catalogues and different promomaterials.

Creative team
Ekaterina Saburova
Art-director Irina Shmidt
Brand Strategist Daria Erasova
Copywriter Anton Borisov, Yulia Bibisheva
Designers Valeriy Golubcov, Yuliya Belova
Project Manager Marta Bekker
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