The company works in several directions, the identity of which is built on a general visual line. In the creation of the brand book, we used color gradient: the transition from green (the company's corporate color) through purple (a symbol of intellectual transformation) to orange (a symbol of a positive and bright future). Together, these colors create a sense of stability.
For visual identification of departments and between departments we used futuristic pictures created by the Belgian architect Vincent Kalebo. For more structured some information is presented with the help of infographic signs made in the colors of the corporate gradient.
In the brand book, we not only described the listed individual brand elements but also formulated the rules, principles of their use, thereby building a structured, understandable and clear system of identity. An important part of the document is a chapter about the brand platform, its archetype, and values, which we made logical and as concise as possible — for easy and quick reference. The problems that technology is solving today were fantastic in the last century. The company's new brand book show how the world can change in the future thanks to bright, dynamic, relevant and environmentally safe IT-technologies.