Corporate University is the educational center of the Ilim Group, whose tasks are to assess the knowledge and effectiveness of employees, raise their level, and motivate career achievements. Our task was to develop the basic elements of the university's identity, visually related to the identity of Ilim, and then to develop the identity in the corporate style of a variety of information carriers of the university.
In the style of development and leadership

In the style of development and leadership

Corporate University is the educational center of the Ilim Group, whose tasks are to assess the knowledge and effectiveness of employees, raise their level, and motivate career achievements. Our task was to develop the basic elements of the university's identity, visually related to the identity of Ilim, and then to develop the identity in the corporate style of a variety of information carriers of the university.
In the style of development and leadership

Solution: corporate block

The starting point for the creation of the university's corporate block was the sign of Ilim, in which a folded sheet is evident. If you combine several such sheets – we get the image of an open book, a synopsis, a classic source of knowledge. In the sign of the Ilim University this image is read in the first place. No less expressed here is the image of mountain peaks – a symbol of career and professional heights. In addition, in the brand name there is a reference to the porticos of ancient Greek buildings and architecture of the oldest European and world universities.

The palette of the corporate university sign is successive to the colors of the sign of Ilim. The same goes for the title: the font, chosen for the basic writing, complements the block and does not contradict the logo of Ilim.

Solution: corporate identity

Further development of the graphic design of the university's corporate sign was given in its corporate style. Styling elements were geometric figures and compositions, reminiscent of origami, stairs and airplanes. Add to this the own color range of each faculty of the university – and form a dynamic flexible identity, holistic and recognizable, informing about diversity, energy, search and constant development.

Creative team
Art-director Irina Shmidt
Brand Strategist Daria Erasova
Copywriter Anton Borisov
Designers Elena Ivanova
Nadejda Polomoshnova
Roman Titovec
Project Manager Marta Bekker
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