Choose industry from list
Creating a logo, we remembered the sound of building electrical tools – for example, drills or perforators. When such a tool is turned on, immersed in the material, and then turns off - it's just like that: viiiiiiimmax. We expressed this idea of the vibration of a working powerful instrument with a corresponding "vibrating" inscription of the letter M of the logo. The splitting of M is not accidental also because it is really double, common in the name, consisting of two words: Vim (head, power, energy) and Max (maximum effort).
As a result, the sounding of the name and its meaning united in a logo - strong, confident, impressive, demonstrating a pronounced rhythm and dynamics. All these qualities are inherent in the topic of construction / repair in general. An additional reference to the topic is the font plastic, reminiscent of one of the main building symbols – a drill.