Logo and corporate identity of a case and equipment manufacturer

In 2021, the company has set for itself several major goals

• Register a trademark to protect market positions and increase revenue through participation in government procurement and commercial tenders.
• Expand the range of products for event organizers (develop categories: stage structures, suspension elements and fasteners).
• Become a one-stop shop for event industry clients.

We had to develop a new name, logo and brand identity, reflecting the advantages of the brand (speed, systems, simplicity).

Minimalism and dynamics in graphics

The logo is expressive, combining minimalism, sustainability and energy. Clarity and rigor are achieved by using capital letters and the absence of some elements. And the energy is given by bright, saturated color and active diagonals. The combination of these characteristic features makes the logo rather brutal.

The icon keeps the minimalism and dynamism of the sign. The main element is the contrasting slash, symbolizing energetic movement, development, striving for leadership. On the layout, this diagonal is used to accentuate, highlight the main thing.