Logo and label design for alcoholic yeast from England

The concept is based on one of the brightest and most important symbols of Great Britain and associations with the country — the English bulldog. He became our brand character, and Shaffer became his name.

The idea is also that a dog is a human friend, a companion. These qualities transferred to the product — as a useful, reliable and necessary helper. The basis of the design is an illustration in the classic style, which emphasizes the British traditionalism and a certain conservatism.

Illustrative accents were symbolic objects and accessories that expressively characterize the British style: bowler, cap, pipe, bow tie, mustache.

The frame on the packaging resembles the label of an alcoholic beverage. Differentiation of products in the design is achieved by different background colors and accent illustrative details of the character.

The result is a line that fits into a category, but has its own personality, starting with the brand character and ending with every detail of the visual design.