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SKL is ambitious about the future: it plans to enter foreign markets, actively develop sales and promotion in the Internet, invest in international logistics. All these are prerequisites for the renewal of the identity.
The mark has become more stable, and the whole name block is more balanced, easy and readable by adjusting the color scheme, geometry and the name's spelling. New corporate graphics Designers of the studio offered two color palettes: basic and additional. General corporate identity is solved in the basic colors. This range is restrained, and the color accent - on dynamics and movement forward. Additional colors are focused on communication tasks within the company. The identity is based on a common graphical method - a combination of symbols of the five main values of the company. Each value reflects a concise symbol, which is based on the plasticity of the sign.
New corporate graphics
Designers of the studio offered two color palettes: basic and additional. General corporate identity is solved in the basic colors. This range is restrained, and the color accent - on dynamics and movement forward.
The concept of key visuals - emotional, active photo images that convey the spirit of aspiration for the goal, achievement, result orientation, team game.
Identity is used as colorographic accents.
Brand designers from DEZA have carefully restyled the logo for SKL: they have balanced the sign and the font part, reduced the severity and made the construction lighter. The brand has additional elements of identity, as well as two colors - basic and additional.