Naming and identity of the AI'm Doctor technology competition

AI’m Doctor /
AI’m Finder

As always, the first stage of such projects is naming. From the proposed options, the client chose a name with an element of a language game — AI'm Doctor. We crossed the abbreviation AI (artificial intellect) with I'm, added "doctor" and got a name with a direct speech, first-person address, informing about the essence and purpose of the contest.

The name was supported by the slogan "Diagnosed correctly, treated well". We took the slogan saying from the Latin language, which is familiar and close to doctors. Depending on the communication, it can also be written in Latin: Diagnosis bona — Curatio bona.

In the name of the satellite contest we have developed the approach we have given — the use of the formula AI'm. The word "finder" means an instrument or means of detection. It corresponds to the functions of the contest design. In addition, the sound of the name is reminiscent of the oft-used expression — I'm fine. The name is supported by the slogan: "System for detecting symptoms".

Identity: doc plus doc

The core of the identity is the joint action of the doctor and the artificial intelligence, where the latter supports and helps the former. The result and the main advantage of such support and assistance is correct diagnoses and reduction of medical errors.

The sign and the icon are built on a concise, but quite capacious pattern, in which you can see the pluses, and symbolic medical crosses, and the intersection of views and opinions, and the image of the array of data, analysis and decisions. In terms of symbolism, we also refer to the unity of the context and space of the patient, doctor and artificial intelligence.